Watching him throw himself around various contraptions in pursuit of a medal at the London Olympics took my breath away. I was genuinely surprised not only about his accomplishments at such a young age, but also how my reaction to him wasn’t tinged with the usual pinprick of cynicism most of my day to day experiences are.
I was – surprisingly – even more impressed when he agreed to take part in Strictly Come Dancing. He’s worked hard for years and got himself a medal – he deserves to have some silly fun now.
But part of that TV project does inevitably see him appearing in all sorts of magazines and newspapers, selling a product by offering himself up as a product as well. Eye candy. Oh, and there’s a calendar in the offing too.