Royal Birmingham Conservatoire’s new state of the art home has made it to the Times Higher Education Awards shortlist, announced today.
RBC competes for the Excellence and Innovation in the Arts award along with University of Central Lancashire, Coventry University, University of Hull, Scottish Graduate School for Arts & Humanities, and
I’m pleased to see yet another credit for the Conservatoire. Over the past 18 months we’ve seen a string of announcements (some of which have featured on Thoroughly Good) that illustrate a significant and positive shift for the Conservatoire.
Moments like this shortlisting reminds me that the Conservatoire’s external PR has been strong, exploiting every opportunity to reinforce the transformation of Birmingham’s higher education provision for the performing arts. It’s not only that the PR is strong; the storytelling underpinning that PR has been strong too.
It’s a strategy which goes further than merely alerting people as to what’s going on. The strategy leaves people like me with a perception of what I will find when I do (finally) get to look around the new facilities – a sense of anticipation and curiosity.
The finalists for each of the THE Awards will be announced in November.