My moan earlier this week about the festival that
Some background might be useful here. I shared my original post with the Festival director and the Head of Press and PR. I pointed out that at least one of the platforms they regarded as credible didn’t pay its writers and was therefore on the same level as a blog as far as I could see.
In response I was asked what mainstream coverage I could provide; I detailed what I would be writing on my blog and the podcast I would produce.
The revised offer consisted of £153 to go towards travel, two nights accommodation
I could have pushed back more – if they can afford £153 then they can afford the lot. But, pushing back at this stage it was a case of diminishing returns. There clearly wasn’t any appetite for coverage (though the Festival encourages its visiting talent to use social media hashtags – a form of blogging which is amplifying its brand).
Entering into a continued negotiation to get all expenses paid (aligning the Festival with other international
So, like the job interview earlier this week, I ended up doing the more difficult thing and turning the entire thing down. I’m pleased I did and perhaps a little relieved too.
But it underlines something which has over the past few months become ever clearer to me.
Here follows the unpalatable truth.
Artists, performers and artistic events seek coverage. They pay PR agencies significant sums to gain coverage, many of who come to people like me in order to demonstrate their effectiveness and collect their fee. And yet, people like me whose platforms are useful to PRs and artists struggle to get expenses paid let alone secure even a small fee.
To my mind that isn’t because there isn’t a budget available. There’s just an unwillingness to accept that content costs money – not necessarily a lot. Just a bit.
Their lack of appetite, by which I mean the artists, festivals
PRs encourage their clients to think wider (I know this to be true) but the clients still insist on
It is about time more people started saying the thing no-one dares to.
Digital influencers are as valuable to arts
If you are someone who believes that independent writers and commentators who publish on their own platforms aren’t credible then you are part of the problem with snobbery the genre battles with at nearly every turn.