A bit of an update on ‘difficult words, narrow audiences, and a reality check’

This is unusual for me. I don’t normally publish an update to a blog post on the same day. Either I’ve made a massive mistake, got too much time on my hands, or I’ve got too sucked into diary-writing. All three could be applicable.

My last post talked about a perceived narrow audience (both for consumers of classical music and those interested in reading around the subject). The basic message (and the root of my thinking for most of the day) was, if the audience is narrow, do I need to think more carefully about the amount of time and effort I put into writing a blog about the subject?

Two things have ended up changing my perspective in a relatively short space of time.

First was the process of my present work-related task: having a rifle through my Twitter followers. This task seemed like a no-brainer to me. Who are the people following me on Twitter and why do they follow me?

The information I gleaned surprised me: there were far more classical music related people than I ever realised. I must be doing something right (is the simplified conclusion on that point).

But the other discovery was perhaps the most powerful and comes as a result of recognising that I really need to start using lists again on Twitter. 

Seven hours again the good chap Michael Morreale from across the water tweeted this. That single piece of news – that Google is working on a ‘product’ that will put podcasts on a level with images and web pages took me by surprise. Why? Because it means that tech platforms like Google recognise the need to improve findability for content like Thoroughly Good.

And what that means is that it’s incredibly important to look beyond the confines of traditional print-based audience metrics, towards audience potential. 

Yes. I know. That’s all terribly dry and cold and a bit dull (probably). But believe me, it’s as important to me as it is to you if, like me, you have something to sell. 

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