I’m impressed with the AAM’s latest video promotion for their upcoming Monteverdi Vespers gig at the Barbican Concert Hall on Friday 23 June 2017.
Monteverdi is a hard-sell on me – it’s not my go-to experience, but the video hooks me in with some simple techniques:
– Rich colour palette with a mixed selection of unexpectedly complimentary fonts
– Straight-forward storytelling conveyed in text
– Swift and engaging present-day contextualisation of a composer’s work
– Meaning conveyed without audio
– Simple audio track conveys excitement of concert-going experience
The content is surprisingly straightforward to achieve. At it’s simplest level, it’s a series of slides displaying a couple of sentences, underneath which a gently moving background (a video loop) gives an air of sophistication to the finished product. The final slide contains the concert times and venue. Tracking all of the slides is a series of three crossfaded audio clips, mixing auditorium ambience, and sequences from a recording.
A simple eye-catching piece of content that doesn’t take very much in terms of time or software to turn it around.
One thing I would have liked to have seen is the video clip appearing on AAM’s Twitter feed, and definitely the Barbican’s Twitter feed. Cross-posting seems like a no-brainer. Good content like this needs to be seen more.