Robin Bengtsson sings ‘I Can’t Go On’ and yet it appears, disappointingly, that he not only can go on but he does too.
After the jaw-dropping productions from Loreen and Mans in recent years, Sweden’s 2017 entry is disappointing. ‘I Can’t Go On’ is a tawdry imitation of Justin Timberlake’s ‘Can’t Stop The Feeling’.
Robin Bengtsson appears slightly awkward on camera in his national final appearance (above), but him and his team have tightened things up a bit for the Eurovision stage. It’s polished, but the travellators still make the whole thing look a little desperate. I get the impression that Bengtsson thinks he exudes more charm on camera than he actually does.
People go mad for Sweden at Eurovision. Rightly so. Sweden’s track record in global pop is enviable. This one doesn’t fit the bill.
Every year I end up having a song I hate for mean-spirited reasons, as though I need to have something to kick. Sweden’s 2017 Eurovision entry will probably be the one.