I didn’t receive an invite to the LSO Press Launch this morning.
If you’re reading this and you were involved in the press launch and you’re now biting your bottom lip or puffing in annoyance then you needn’t. Really.
Because the point is that I didn’t need to be at the press launch for the LSO’s much-anticipated season with much-heralded return of Sir Simon Rattle’s return.
Because the LSO’s new video trail spewed out on Twitter and Facebook was an utterly ravishing affair, celebrating all that’s stylishly aspirational about classical music, at the same time as avoiding being pompous and self-absorbed.
There’s no point in listing the events coming up – starting with Rattle’s ten-day celebration in October – because its all laid out on the LSO’s website.
At a time when all sorts of institutions’ reputations are being challenged or undermined, it’s rather nice to one still aware of its strengths and its values, able to communicate with poise and style.