Armenia’s track-record at Eurovision since their 2006 debut is impressive. They’ve particiated nine times and ended up in the top 10 in six finals. Not bad.
Surprising too, given that nearly all of their songs have been melodically bland, ponderous or, at best, lack-lustre performances of derivative numbers. In particular, I draw your attention to 2011’s ‘Boom Boom‘, whose singer Emmy struggled to decipher the melody of her song in the same way her backing singers and the audience did on the night. It didn’t qualify for the final that year (the only song in Armenia’s oeuvre that hasn’t).
This year’s ‘LoveWave‘ is like hundreds of equally uninspiring Eurovision songs which have gone before it. A portentous introduction promises an epic drama, which, in fairness, is partially met by thundering drums that underpin what eventually turns out to be a spectacularly underwhelming mid-tempo track. Repetition makes the chorus memorable, although not necessarily for the right reasons.
It’s not an awful song. That’s perhaps why it appears quite high up in the betting (mid-March 2016). Expect it to qualify, for sure. It just doesn’t excite me. And I’m looking for songs that excite me.
If you’re looking for the cracking Armenian stuff, look no further than ‘Jan Jan‘ from 2009 – the one year the country successfully combined a justified pride in its distinctive musical identity with a cracking pop song that stands the test of time. It came 10th in the Final. It deserved to be a whole lot higher.