Kevin McCloud was speaking at the Free Thinking Festival this year in a lecture recorded for later broadcast on Radio 3. (I’ll let you know when it’s being broadcast, soon.)
I was meant to be tweeting during the event. What quickly became apparent during McCloud lecture was how difficult it was to tweet. Listening to him was akin to a specially extended edition of Grand Designs. The man writes beautifully and speaks even more eloquently. So much so that every single sentence is a 140 character tweet in itself. Little wonder that after a while I gave up, sat back and listen to what the man said.
And it was a convincing argument too. So convincing in fact, you’d be forgiven for wondering why it needed to be made at all. Doesn’t everyone already know deep down that mass-produced goods aren’t terribly good for our psyche. That cherishing those objects in our lives which have narrative, those which weather well and perhaps even improve with age is better for our soul?
His solution was simple. We need to return to respecting craftmanship.
His illustration – proof if you like – was simple: shopping promotes the production of dopamine, a short term mind-enhancing drug which temporarily makes has feel better about ourselves; investing time in craftmanship like extended periods of time spend making a sculpture promotes an alternative mind-altering and considerably longer-lasting drug – serotonin. Which would you prefer?
But there was a problem for me. McCloud’s is well-known for documenting the paths people follow in creating their dream homes. Grand Designs is about self-builds involving the kind of craftmanship he espouses. But they’re also projects which involve lots of money and considerable amounts of pain in the process for those pursuing – as far as I can make out – an extreme form of happiness.
During a short interview after his lecture, I asked him whether it was all really worth it. Just because you’re respecting the value of craftmanship in the end product, are the months of agony us viewers often derive a warped sense of pleasure in watching really worth it when the build is complete?
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