Sweden prepares for Eurovision 2013

Last year, Sweden won the Eurovision 2012 with Euphoria. I didn’t like it initially but – just like any Eurovision song – it has grown on me. Now I can’t get enough of the rousing number. That’s the kind of Eurovision fan I am: as predictable as I am fickle.

Sweden’s 5th win was popular and well-deserved. A considerable improvement on Eric Saade’s overblown Popular in 2011 (it skated in at 3rd place) and the nauseating crossover number La Voix from 2009 (21st place). Yes, Euphoria is a far superior number. And, as a piece of TV its a visually stylish affair too. Watch it and make notes (if you’re into that sort of thing).

So, readying themselves for the Eurovision they’re hosting next year, Sweden’s national broadcaster SVT is in the process of making a trailer for their national selection programme Melodifestivalen 2013.

The trailer features (in part) a crowd singing a special arrangement of the 2012 winning song such in four parts in a special choral/crowd arrangement. (The video above is behind the scenes footage of the recording not the actual trailer, just so we’re clear.)

The sound peaks a little and it’s a terrible shame presenter-come-pretty-boy-in-a-shower-cap Danny Saucedo insists on introducing the sequence with the phrase “It’s on, bitches!” (Why Danny, why?!!). That said, this short extract illustrates how any good song can withstand a variety of different treatments. Go you, hastily arranged anthemic choir.

Melodifestivalen 2013 kicks off 2 February 2013.

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