Part of the Eurovision season includes what some might regard as quite an unimportant announcement – the unveiling of the contest’s logo for 2017, the stage design, and the first hint at the running order for the semi-finals of the competition.
No other television programme or event I know manages to create a moment out of these three elements. For Eurovision followers its these occasions which inch the contest closer, increase the anticipation, and make our hearts beat a little faster. Eurovision is just around the corner. Again.
This post is about the new logo unveiled earlier this week. I’ll cover the stage design and running order in the next few days.
The logo this year is a stylised design features a known as Namysto – a traditional Ukrainian bead necklace. The striking patterns and vivid colours make for a sophisticated look, easily as classy as Dusseldorf (2011), Vienna (2015), and Stockholm (2016).
Strong visual identities exist more potently beyond digital platforms, really coming into their own when they appear in and around the host city, on its public transport, and purpose built locations.
The logo is the festive decoration which elevates the mood of the city, its occupants, and its visitors. Its also a piece of visual design which acts as picture postcard, triggering memories of that year’s sights, sounds, and tribulations.
I rather like this year’s design. I adore the deep blue background and the classy red and black foreground. There’s depth. The design doesn’t trivialise. Most importantly of all, it successful bestows an air of sophistication on proceedings, hinting at something special on the horizon.
The tagline took some getting used to on the other hand. At first it felt like the ‘Celebrating Diversity’ message had just been plonked there. The message itself seemed a little heavy handed too. Diversity seemed a little obvious. Diversity as a word can seem a little too corporate for me.
But a few days away from it (isn’t it always the case?) and after the heart-warming sight of millions protesting around the world in response of Donald Trump’s immigration ban, I think Europe can only benefit from a blatant call-to-arms. Sometimes we need to be reminded of the obvious stuff just to show a defiant stand is being made.
That’s what Eurovision is getting better and better at – its commitment to outreach, promoting values, and encouraging learning. Some years are more successful than others. Some taglines are more convincing than others. This year however, I think its just about right, and well-timed too.