How to sell classical music: Get Benjamin Grosvenor to play Rhapsody in Blue & animate it

God bless those groovy creative visionaries at Decca (and the people they employed to create this) for the little potential viral cartoony thing they’ve cooked up to sell equally groovy pianist Benjamin Grosvenor’s recording of Rhapsody in Blue.

The video is hugely entertaining, brilliantly made and sees me adding Grosvenor’s latest recording to my birthday/Christmas wishlist.

Nice work.