‘God Save The Queen’ courtesy of the car horn section of the London Philharmonic Orchestra

There are dull press releases, necessary press releases and breathtaking ones. Those which are the most effective are usually the ones which see me reach for my keyboard seconds after I’ve finished reading them. The London Philharmonic Orchestra / Mini ‘God Save The Queen’ advert would be one of them.

Mini and the London Philharmonic Orchestra have joined forces to throw their weight behind Team GB, resolutely demonstrating their sturdy allegiance with a cute little online short, brimming with charm and clearly comfortable poking gentle fun at pomposity.

Not only that, it’s a spectacularly simple demonstration of an effective marketing partnership which provides one party with a bit of dignity and the other with an acceptable gimmick.

And it brings a modest tear to the eye too.