Philarmonia Orchestra’s Universe of Sound at the Science Museum, London
This poster (below) on the London Underground network caught my attention recently.
It’s advertising the Philharmonia Orchestra‘s Universe of Sound project, a virtual orchestra which visitors to the Science Museum (where the installation is currently housed) can conduct or play themselves using nifty touch-screen technology.
The poster was enough to hook me in. The pitch in the advert makes it a delicious offering.
It’s an exciting way of re-presenting the orchestra for new audiences and inquiring minds. The present-day equivalent of Benjamin Britten’s Young Person’s Guide to the Orchestra in terms of breathtaking introductions. Little wonder the Philharmonia’s 37 camera shoot performance of Holst’s Planet Suite used in this installation features in the online arts project The Space.
Personally, I can’t wait to go and hope I won’t have to battle to have a go with hundreds of other visitors. In the meantime, I’ll have to continue whetting my appetite with their promo video.
The exhibition continues at the Science Museum until 8 July 2012.