The London Symphony Orchestra’s advertisements in the Guardian Guide this weekend caught my eye. It’s a bold move which clearly communicates a simplified approach to introduce classical music to a different audience.
Most striking was the simplicity of the design. The LSO logo is instantly recognisable, underneath which is the venue, again clearly marked out. There’s no mention of a specific work in the advert, but instead a clear call to action for people interested in certain kinds of entertainment: on the left, family audiences; on the right, people who are looking for surprising entertainment. Underneath that, events are listed by date and composers described with one adjective.